The investment manager of the Bitcoin ETF PIE Fund is Raise Investments Limited (Raise), which was founded in 2025. Raise is responsible for selecting the underlying investments of the Fund, and in doing so focuses on investments that closely track the performance and price of Bitcoin. Raise is a specialist investment manager owned by the family interests of Anthony Edmonds, who was the founder of Implemented Investment Solutions and InvestNow, which were sold to Apex Group in 2022.
As a Financial Service Provider registered with the New Zealand FMA (Financial Markets Authority), Raise Investments Limited provides their customers with the confidence and peace of mind that they are investing through a New Zealand owned and operated company.
Raise has partnered with FundRock NZ Limited ("FundRock NZ"), as well as retail distribution experts like InvestNow, to enable investors to get an investment exposure to Bitcoin without the administration and tax issues associated with investing in cryptocurrencies directly.
